Chairman's Report
2025 marks Viridian Financial Group’s 10th anniversary, and the Community Program and Viridian Foundation have been part of that journey for most of our proud history.
As reinforced in last year’s Chairman’s report, ‘Making a Difference in Moments that Matter,’ remains the Viridian Foundation’s core mantra, and this has not changed since the Foundation’s incorporation on September 21, 2019.
The Viridian Foundation continues to represent the ‘Giving’ of the Viridian Financial Group’s Philanthropic aspirations, strongly represented by our sub-fund clients and our core fund grant giving program, whilst the Viridian Community Program represents the ‘Doing’, often represented through volunteering programs across our 30+ offices.
Helping drive healthy, vibrant and connected communities remains our opportunity and our strength across offices that are now located across Australia, the Philippines and Nepal. We continue to provide clear, structured giving programs for our clients and structured as well as unstructured giving programs for our 400+ employees.
The 2025 Financial Year has been an incredibly rewarding year for all those involved, and I continue to be incredibly grateful to the broader generosity of all our volunteers.
Gifting
- Total gifting for the year reached just under $720,000. up 30% from 2024 and up 127% from 2023.
- Since its inception, the Viridian Foundation has now contributed over $1.67 million, and we’re forecasting that we will pass $2 million in gifting in the financial year ahead.
- Charities benefitting from our grants and gifting in 2023/2024 rose to 31, up 7% from 29 in the prior financial year. Our clients and local staff community initiatives are such instrumental drivers in these numbers.
Sub-Funds
- Total gifting for the year was $403,670, up from $192,260 in the previous year.
- Six new Sub Funds were established to make sixteen in total.
- A special mention to the M&M Williams Sub Fund, a major donor to environmental & conservation issues, as highlighted by their generous donation to Bush Heritage Australia to help fund the purchase of a vital piece of bushland in the northern Murray Darling Basin (NSW) called ‘Nil Desperandum’.
- Many first-time charities have been supported because of our Sub Fund clients: Australian Wildlife Conservation, Qld Conservation Council, Mackay Conservation Group, Oxfam Australia (Gaza Appeal), The Smith Family, Alzheimer’s Australia (WA), Royal Flying Doctor Service, Kindred Spirits Enterprises (NT), Thamarrur Youth Indigenous Corp, Assistance Dogs Australia and Gunyah Animal Healing Sanctuary.
Volunteering
Total Volunteer hours for the year increased to 2,699 hours, a 36% uplift for the 2024 FY, and since inception in 2019, volunteering across the group has now exceeded 8,000 hours.
In-kind value, measured by volunteer hours times the average wage rate across VFGL, since inception, has now exceeded $1miilion, covering volunteering categories:
- Cancer Council Pro Bono program ($264,430),
- National Step Challenge to fight Pancreatic cancer ($287,458)
- Local charity volunteering via the Community Program ($209,756) &
- Community Champion & Operational Leadership volunteering ($547,417)
Bringing the total ‘in-kind-value’ contribution to $1,309,061.
And Brand Value creation, in relation to the National Step Challenge since 2021, for both the Epworth Medical Foundation as well as primary sponsors, now stands at $591,265.
Pro bono
- Viridian Financial Group remains the largest Advice firm aligned to the Cancer Council Pro Bono Program, with strong national representation and close to 50% of our Financial Advisors now aligned and available to the Pro Bono Program.
- Pleasing to note, we reached our 150th referral during this financial year, helping those individuals and families in a critical time of need.
Financial
- Total Funds under management increased 25% for the year to $4.09m.
- New client sub-funds had their strongest growth yet again, backing up the stellar year in 2024. since 2019, with 45% growth and with funds inflows of more than $500,000, up 22% year-on-year.
- And consistent with last year, staff contributions via payroll have remained above 20%, contributing an aggregated $42,000 per annum to the Foundation. This remains an important indicator of whether our giving focus and impact resonates across our 400 employees, as does the fact that when considered against the latest ACNC Annual Charities Report (8th edition), typically, employee payroll donations across businesses represent only 6-8% in Australia.
Events W4R Step Challenge
One of our key charitable events, the Foundation runs is the W4R Step Challenge to end Pancreatic Cancer, now in its 5th year.
The purpose and goal of the 31-day annual activity challenge in July remains:
- To remember and celebrate those lives lost to Pancreatic cancer
- To raise awareness and funds to improve Pancreatic cancer outcomes
- To drive healthy habits, in the collective, during the middle of winter
On the back of the success achieved in 2024, $175,000 was raised in the 31-day challenge, with 100% donated to the Jreissati Pancreatic Centre at the Epworth.
Since the inaugural event held in 2021:
- Total steppers participating has exceeded 5,000
- Total number of corporate teams (excl VFGL teams) reached just 397, 166 of which joined just in the last 2 years alone.
- Enormous gratitude again goes out to our 2025 primary sponsors in PAN-Tribal Asset Management, Arnold Bloch Leibler & Dexus. We simply would not be able to achieve the financial goals we achieve each year if it were not for their incredibly generous support.
- Total steps this year across all participants exceeded $212,000 km, meaning we achieved stepping through every country in the world (virtually).
- Most importantly, funds raised in FY25 reached $175,000, 100% of which was once again donated to the Jreissati Pancreatic Centre, bringing our total contribution over 5 years to $675,000.
- What this funding has helped introduce and now accelerate across 32 hospitals across Australia, is The APRISE study – a pioneering initiative led by the Jreissati Pancreatic Centre at Epworth, aimed at improving early detection and treatment of pancreatic cancer.
The study focuses on recruiting individuals at high genetic or familial risk to explore screening methods and identify biomarkers for early detection.
It is Australia’s first national study on this type of cancer. The Jreissati Pancreatic Centre is dedicated to improving survival rates and outcomes for affected individuals, and we’re proud of our association since the Jreissati Centre opened in the same year we commenced our Annual Step Challenge.
Pillars of Focus
Every June, the Board conducts a full strategic review to ensure the key priorities are reviewed and reinforced to further drive the underlying health and performance of the Foundation’s obligations.
The 4 pillars of focus will remain:
- Ongoing board renewal and leadership
- Financial Advisor education and awareness of Philanthropy
- Funding growth through promoting the Viridian Foundation and client sub-funds
- Giving and Impact growth
Every June, the Board conducts a full strategic review to ensure the key priorities are reviewed and reinforced to further drive the underlying health and performance of the Foundation’s obligations.
The Board recognises that the ever-changing and changing environment across the Australian landscape presents. This adds complexity to both raising adequate funding, whilst the needs within communities continue to accelerate.
We feel we remain well placed to bridge the gap between those that ‘have’, to those that ‘need’.
Thank you again to all our Staff and Clients for your tremendous support! I am excited about what the year ahead has in store. Should you have any queries regarding any of the above, please do not hesitate to ask.
Your sincerely,

Michael Ehrentraut
Chairman, Viridian Foundation